How to Write a Blog Post, that Captures Attention, and Influence Others all in under an Hour

This is a presentation that I gave you to my Toastmaster’s group. And it is very relevant here, because you can apply the same concepts when writing blog posts or articles.

It is based on one of the popular frameworks, that will make it easier for you to fill in the blanks, and get your next blog post done with ease.

Has there ever been a time when you’ve been absolutely mesmerized by a masterful communicator or presenter?

Have you ever found yourself wishing you too could captivate, engage and motivate your audience just like the professionals do?

Have you ever wondered how top presenters can make speaking look so easy and effortless?

See Most people think engaging and charismatic speakers are born not made, that they have a natural born speaking ability.

Would you be excited to know this is not the case and that anyone, including you, can quickly and easily, prepare a speech in under 1 hour….would you like to know how?

Many of the world’s most successful communicators and leaders use this exact technique.

If you apply what I am going to teach you in this presentation you will:

1) You will get more power, and you will be able to influence yourself, and others by writing amazing and well structured and easy to understand speeches.

2) You will be more liked and respected, among your audience, friends, family and coworkers, and people will want to relate to you, and connect with you

3) You will be able to accomplish and write speeches quickly and easily to the point that you will be surprised, astonished. And, you will be able to meet your project objectives, and get the results that you expect from your audience.

On the other hand, but if you don’t master the art of writing scripts, and communicating effectively, you will:

1) You won’t be able to motivate others to take action. And you won’t be able to better yourself, and influence others.

2) Also, if you don’t master the art of speech preparation and fail to prepare good speeches , you will have lots of issues and miscommunication with yourself and others, people will misunderstand you, which can lead to lots of hassle and lots of mental and emotional pressure, and some might consider you boring, and lose interest in what you are saying, regardless how valuable it is.

3) Also to add, you won’t be able to write speeches with ease, and every time you want to write a speech or prepare a talk, you will get stuck, and you will get the feeling that you don’t how to get started and how to finish the project accordingly. And the presentation that should take you an hour to prepare will take you endless hours, full of frustration, and anxiety.

See According to the research, and to the study of NLP. Most people speak and present information in a way that makes sense to them (their preferred learning style) but I invite to switch it around, and instead think of what makes sense to your audience.

You need to speak, teach and write to people how they like to learn based on their preferred learning style, not how you like to learn.

If you apply this technique, to your next talk, article, or blog post will almost feel as if you are just answering questions, and filling out the blanks, it will be very easy to write and get your initial script in no time.

Now for some people, personal values establish priority, yet others require a more objective approach. Many people search first for practical applications, while others are drawn to possibility and originality. You can’t possibly know in advance what each individual’s preferred learning style is.

Therefore it is imperative that you cater for all 4 learning styles! and talk to all of them.

Not only do you need to cater for all, you also need to present your information in the order our brain prefers to receive it.

Here are the 4 learning styles (in order) along with examples of how to incorporate each of them into your presentation, or your next talk.

Style 1: The WHY Learning Style The WHY Learner

The why learning style, Is constantly asking themselves “what’s in it for me?”, and that’s why as a speaker or writer, you will need to explain why your audience would want to learn or listen, and give them the benefit and the good reasons to why your audience should give you, their attention.

You can simply achieve that, and communicate to the why learner, by saying:
1) Here is how this applies to you
2) Here is what you are going to get, if you take what I am about to teach you and use it.
3) Here is the Moral of the story, and how it can help you…

Style 2: The WHAT Learning Style

The what learning style, is very conceptual and form opinions based on theory and what they know, they fascinated with theory and statistics, and numbers. They like the detail not the summary,

The key to delivering an effective WHAT presentation is to bring the content alive, appeal to your audiences’ emotions and senses.

The most effective way to present content is by providing the concept first (high level, bird’s eye view), then the key principles (main points) and lastly the detail.

You can use the following to communicate directly to the WHAT learning style:
Here are some interesting statistics that will help you GET….[RESULT]
“When scientists researched this, here’s what they found that helped people [GET RESULT]…”
“Here’s the history and story of how this amazing technique was discovered…”

Style 3: The HOW Learning Style The HOW Learner

The how learning style person, processes information by doing, and takes the theory, and turn it into practical information, and usually they take complicated theories and turn them into practical, common sense instructions, and they are mostly fascinated with a step by step instruction.

You can use the following to communicate directly to a how to learner:
Here are the 3 action steps to solve the problem and get the result…
step 1, step 2, and step 3….

How to learner will be very thankful to you, that you communicated a clear step by step no fluff instruction.

Style 4: The WHAT IF Learning Style The WHAT IF Learner

The what if learner, or listener are usually the action takers, they usually like to know, how to take the information or the story you presented to them, and use in the real world to achieve results.
You can always end the talk with a clear action statement, or asking your audience, to comment, or think about about how to utilize the presented information in their own way.

Here is an example statement that you can use to communicate to the what if learner:
Here’s what to do RIGHT NOW to make sure that you [GET RESULT]…
or finish your talk with a question, to reflect on what have been said.

You always need to connect the result, to the actual motivation, that you explained in the Why.

As you can see this is very easy and simple, and all you have to do, is take some time, and think about your topic, and what would like to teach your audience. And answer the questions, resembled in the Why, What, How, and What if, and you will be mastering one of the techniques, that many of the great speakers use.

Now just imagine how it is going to be like when you go now, and start writing your next talk or your next presentation, how you can use the learning style information that I just shared, the why, what, how, and what if, and script your presentation with ease. And imagine yourself, when your name is called upon, and you are walking with confidence, to deliver your next talk.

And finally…Just see how I presented the information in this video, I started with why you should listen, to me, and the benefits you are going to get by doing so, then I talked about what are the learning style, gave you some examples, on how to use, it by presenting you with “example statements”, and finally, I gave you a clear call to action, and to imagine yourself, utilizing this information and giving and preparing your next script.

Now…go, and get your script or speech ready…and I will talk to you soon.